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Strategy-led sales, marketing and ecommerce consultant for the consumer durables industry.
Helping you uncover what needs to be done to grow your business.
Working directly with CEOs, business owners and in-house strategy, sales and marketing teams for over a decade
You're future-focused and you’re willing to do things differently.
Because you know that no matter how good your products are, a rinse and repeat approach to sales, marketing and ecommerce will only get you so far in today’s crowded market.
But there’s a problem. It’s hard to know what to focus on.
Do you double down on direct-to-consumer? Change your advertising approach? Be more aggressive on price? Look for additional retailers? Or perhaps it’s time you launch new products and/or enter new markets?
You’ve got no shortage of options and ideas. You just don’t know what’s going to move the needle, yet...
Hi, I’M JACK SWEENEY
I help ambitious brands in the consumer durables industry cut through the noise and get the focus, direction and structure needed to grow.
DATA GEEK & NUMBER CRUNCHER? CHECK.
COMMERCIALLY CREATIVE? DOUBLE CHECK.
RESULTS-OBSESSED? TRIPLE CHECK.
After working for global brands across a variety of sales, marketing and ecommerce roles, culminating in becoming the Marketing Director for Kärcher UK at 26 years old, I’ve learned:
The secret to transforming your commercial performance lies in the data, details and dialogue.
You have to roll up your sleeves, dig into all of the relevant information, and then analyse it holistically to connect the dots and
uncover the insights.
This is how you'll figure out what needs to be done, and what needs to be eliminated, to hit your growth
objectives.
The approved and recommended strategy consultant for:
Services
I offer the following services, focused on growing your whole company, a particular product category, or specific sales channel:
You want to know what you’re doing well, what you’re not doing well and discover your top immediate opportunities.
I dive deep into your numbers, analytics, execution and systems.
You’ll get data-powered recommendations to help you improve your performance quickly, with minimal friction and effort.
You want clarity of direction and a structured plan to gain and leverage competitive advantage.
I analyse all external factors – including market, consumers, and competitors – alongside evaluating your internal capabilities.
You’ll get a comprehensive, insight-rich report with clear options and a coherent recommendation, to help you achieve long-term, sustainable growth.
You want a trusted partner to support the implementation and execution of your strategy.
I provide project management or executional guidance to you and/or your internal teams.
You’ll get immediate access to the expertise and resources you need to deliver your strategy and make the changes required to grow.
NO VANITY METRICS. JUST HIGH-IMPACT RESULTS
From £0 to multi-million DTC sales, in 1 year
“Once I spoke to Jack, I felt he understood what we wanted to achieve and that he could deliver what we needed. I was right.
He delivered our ecommerce strategy well ahead of target, and also professionalised our processes and brought our teams together within the company. The detail and effort put into the project is exceptional.”
From marketplace challenger to differentiated brand
“Our business has grown considerably over the past few years, and we moved from breaking into a market to wanting to become an established brand name in our markets and felt Jack was ideally equipped to help us with that.
The early parts of our partnership made me sit back and think about how I see my companies, where they aim to be in 1-5 years’ time and ultimately realise the potential that is there.”
Retail fuelled growth, with new distribution within 3 months
“After 6+ years as a DTC-only business, the launch of a new range of knives intended to be sold additionally / mainly through retail channels led us to look for assistance in designing a strategy and action plan for this new world.
Jack gave us confidence in our product and positioning and a resource that will allow us to see and anticipate pitfalls before we reach them. All delivered with a pleasing lack of bulls**t.”
50% B2B ecommerce Sales Growth, in 12 months
“We reached out to Jack as we needed expert advice on ecommerce projects and our broader digital transformation.
I was surprised with the quality of market analysis, which was coupled with effective project management and strong communication skills. I would highly recommended Jack to anyone looking for genuine expertise”
+60% record breaking revenues within 3 months
“We reached out to Jack following a website migration that resulted in declining sales. For me it is important that I feel I can work with the personalities of any business we look to partner with as well as their ability to do the job. Jack ticked both boxes.
We were impressed with his knowledge of our market and the growth we have seen so quickly in parts of the business.”
A competitive strategy, delivering +2.5% market share in 1st year
“Jack has given us a clearer focus on our marketing challenges and worked with us to devise a strategy to meet them.
“We were surprised at the detail and depth at which Jack goes. We were also further surprised (and impressed!) with the speed at which Jack has picked up the core elements of our business. His passion to succeed is obvious to all he works with.”
A rock solid strategy, delivering 20% sales growth in 1st year
“Jack was pivotal in building our growth strategy for a recent acquisition. Significant in-depth market research was undertaken and his recommendations were backed up with detailed data. I was impressed by his reach within the sector, being able to speak to influential people across the industry.
Thanks to Jack the team now have an accelerated understanding of the marketplace and where the opportunities for growth are.”
Accelerating DTC knowledge across global markets
“We reached out to Jack after watching one of his webinars. With our global sales conference coming up, we were looking for someone with real-world expertise in the field of Direct-to-Consumer.
It was great to be able to get some insights from relevant industries about a field that is relatively new to us. Jack was insightful, reliable and a great communicator. 10/10.”
IT’S DECISION TIME
Leave uncertainty & frustration behind, and discover the fastest way to scale.
Explore untapped opportunities and build a rock solid foundation for growth.
Work with a proven, experienced strategic partner you actually enjoy working with.
This is my monthly newsletter where I share insights, fresh ideas and valuable tips on all things strategy, sales, marketing and ecommerce, for the consumer durables industry.
