The commercial strategy consultancy for consumer product brands.

We work with ambitious business leaders to identify, build and deliver profitable growth strategies.


Why work with us


15:1 Return on Investment

Our pre-proposal process identifies value of at least 15x your fee.


Proven Expertise

A decade of successful big brand experience across marketing & sales.


Your Priorities, Delivered

We provide the dedicated, agile resource to do what needs to be done.


Strong Network

Established network of retailers, agencies and tactical specialists.


What we do

Business & Brand Strategy

Business & Brand Strategy

Identify and implement long-term growth initiatives.

Direct-to-Consumer Strategy

Direct-to-Consumer Strategy

Create and develop an online D2C channel.

Sales Channel Strategy

Sales Channel Strategy

Increase market share in a specific sales channel.

ProductGo-to-Market Strategy

Product Go-to-Market Strategy

Launch a new product or develop an existing category.

Marketing Communications Strategy

Marketing Communications Strategy

Deliver impactful communications across the customer journey.


How we do it

Our approach is built on 3 core principles:

cross Customer-Centric

cross Insight-Driven

cross Profit-Focused

We use our Strategic Strength™ ‘thinking and action’ system to guide the process (see right).

This results in effective, efficient marketing & sales activity that delivers against your business objective and maximises the return on your efforts.


Our Thoughts

Strategic Strength™ Insights

Sector specific observations, resources and news stories, designed to equip you with actionable insights for strengthening and growing your business.

Exclusively for consumer product business leaders, delivered directly to your inbox every month.

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No sales - just observations, resources and actionable insights to strengthen and grow your business.