The Direct-to-Consumer Strategy Consultancy

We combine big brand experience in sales & marketing strategy, with specific expertise in digital & ecommerce, to help you unlock the potential of Direct-to-Consumer and grow your overall business.

JDS Strategists have professionalised our processes and brought our teams together within the company. They delivered our ecommerce strategy well ahead of target. The detail and effort put into the project is exceptional.

Martyn Bell - Co-Owner & Director

Bramblecrest

It's important that I feel I can work with the personalities of any business we look to partner with, as well as their ability to do the job. JDS ticked both boxes.

We were impressed with the knowledge of our market and the growth we have seen so quickly in parts of the business.

Ross Taylor - Owner & Director

AP Taylor Ltd

JDS Strategists have given us a clearer focus on our marketing challenges and worked with us to devise a strategy to meet them.

Hugo Douglas-Pennant - Co-Owner & Director

Bramblecrest

JDS were pivotal in building our growth strategy for a recent acquisition. Significant in-depth market research was undertaken and the strategy, and their recommendations were backed up with detailed data. The team now has an accelerated understanding of the marketplace and where the opportunities for growth are.

Alex Monk - Chief Executive Officer

Black Bull Capital Ltd

It's fair to say that myself and the team absolutely loved working with Jack. He's sharp and has a great agility to be big picture focused but then swiftly drill down to the detail, if required, to get the results he's looking for. He is extremely focused on the commercial success and highly strategic in delivering the numbers effectively.

Lawrence Collis - Executive Director

Good Relations

Talented with incredible attention to detail. I wouldn't hesitate to recommend Jack and his expertise to any brand.

Matt Steel - Business Director

CMG

Why work with us

Commercial

Sick of all the marketing jargon & buzz words?

We guarantee focus on your profitability via our tried & tested methodology.

Return on investment is prioritised over vanity metrics & activities.

De-risk

Retailer response worrying you? Conscious not to invest in the wrong areas?

We have proven success with a combined 30+ years of consumer product experience.

We have a trusted agency network to execute the tactical essentials.

Clarity

Overwhelmed with choices? How do you decide where to focus your time and money?

We take a business wide, data first approach to pinpoint leading priorities.

Utilising our broad experience, spanning business strategy, sales, marketing & ecommerce.

Speed

Is your team at full capacity? Have you got the time needed to do it right?

We are ‘ready-to-go’ resource, offering you instant expertise.

We have the time to focus on doing what needs to be done, & doing it right first time.

Momentum

Is negativity affecting productivity? Are you able to keep driving forward?

We bring a proactive, positive attitude, focussed on routes best suited to grow your business.

We are a team of 5 highly motivated to deliver above & beyond your expectations.

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Working with us

We believe Direct-to-Consumer must play a central role in your strategy.

However, there’s a problem.

A fundamental misunderstanding of the work needed to make it work often leads to underwhelming results, wasted efforts & money, internal chaos, & damaged trade relationships.

That’s where we come in.

These are the three core services we offer:

DTC Audit

Review of the Sales / Marketing elements of your website & marketplace execution, to identify immediate impact changes that will deliver growth.

DTC Strategy

Launch or scale your DTC channel(s) with a brand-new business wide strategy, focused on driving incremental profit.

DTC Advisory

‘Ready to go’ DTC expertise providing ongoing analytical support scoped to your specific requirements.

DTC Audit

WHAT WE DO
Thorough audit of your website & / or marketplace execution.

We analyse:

Commercials – Sales, margins & cost of sale.
Website & Ecommerce analytics – Customer experience / content / compatibility.
Marketplace presence – Brand visibility / product listings / onsite advertising.
Online shopper experience & demand – customer journeys / search trends.
Digital advertising - search engine / social media / digital PR.

WHAT YOU GET
You will receive a detailed report within a debrief meeting. This will include our findings, areas for improvement & prioritised recommendations to implement profitable change.

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DTC Strategy Creation

Working closely with you and your team, we follow a 3 step sequential process to set up or scale your DTC channel

Step 1

diagnosis

Make the right choices.

What we do

Map the market - size, competitors, channels (inc. ecommerce breakdown).
Understand the (online) customer - who / how / where / what / why.
Evaluate commercial performance - sales, margins, costs & profits (inc. agency partners).
Explore internal capabilities - sales, marketing, retail, ecommerce, customer services, operations.
Discover the insights - commercial opportunity, points of maximum leverage, competitive advantage.

What you get

Detailed intelligence report including our findings, insights & strategic recommendations.

Step 2

Design

Translate choices into a coherent plan.

What we do

Define DTC commercial strategy - targets, guiding policy & strategic principles.
Populate Ecommerce tactical frameworks – value proposition / customer experience / customer acquisition.
Evaluate current commercial agencies & external partners.
Build implementation roadmap.
Clarify new resource & competence requirements.
Financial scenario plans & risk analysis.
Shortlist new agency partners (where required).

What you get

A concise, coherent strategy that the entire business can understand, buy into & get behind.